(photo from logoonlinepros)
In case you guys are wondering what I've been up to lately enough to seemingly neglect my blog is because A and I have been busy establishing his business.
Coming up with a business name along with its other visual paraphernalia (logo, business cards, letterhead, etc.) actually calls for a lot of critical thinking.
SM, if you've noticed is written in a continuous script. Look at the current logo. The letters "S" and "M" are joined together at the bottom curve of the letter "S." In feng shui, it signifies continuity (longevity) of the business because the manner in which the name is written doesn't stop. I'm not sure of the choice of colors though if feng shui was a factor. It most probably has considering Henry Sy is Chinese.
Let's try looking at a couple more.
As the business expanded, Aristocrat's sister firms have adopted the new logo concept while having their own logo identity:
Now, let's tackle the one that is close to my heart - Smart. It was during my stay here that I've been exposed to a number of business feng shui practices. Logo design is one of them. I've seen the logo change twice.
If I remember it correctly, the original logo (pre-MVP) looked like the one on the left below, sans the accent at the bottom of "SMART." Blue is the color for telcos. Common denominator with the logos of the first 2 logos that we've discussed, the text is continuous. There was a time that somebody designed the logo that separated all letters and all hell broke lose to whoever did that. Lesson learned: logos are not to be played with until one checks with the geomancer first and DO NOT SEPARATE THE LETTERS OF THE LOGO NAME.
With all these considerations in mind, it's time to design our own logo by checking first with our geomancer.
1. Since the nature of the business is general merchandise, the color should be orange.
2. With the nature of the business, one can sell almost anything and everything. So, the name of the business must not be constrictive. It should entice growth and be dynamic.
3. Use a continuous script
4. Add in the five elements on top of the name
5. Work hard
After taking all of that in, we ended up with this: